Paul Martin - Senior Creative / Creative Director

Cutting Room Floor


The Cutting Room

While I have loads of great stuff in my work section that reflects my latest and greatest creative escapades, there is a whole host of work and ideas that Iā€™m still pretty proud of. Some of it went live, most never saw the light of day. What follows is a digital homage to what could (or should) have been! *

*Please note. These images are taken directly from presentations and text may be hard to read on small screens. Therefore this page is best viewed on a desktop screen.

Amazon Film Launches

A suite of highly shareable and technologically innovative experience ideas for film launches at Amazon Prime.

Coca-Cola : Keep Happiness Going

A multi-device digital campaign and platform that allowed people to find recycling inspiration and check-in to recycling bins whilst at home, and on the move. We called it The Happiness Bubble.

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HSBC: Great Festival of Innovation Films

ā€˜Partnering for the futureā€™ was a series of interconnected success stories that allowed viewers to choose their own personal path through content, discovering HSBCā€™s innovations and how these helped companies grow and prosper.


Lindt: Lindor Brand Activation

The Bliss Bar, an oasis of pure zen-like decadence that takes shoppers away from the chaos of the sales for a small moment of bliss.


Puma Great Run Series

Stepping beyond the idea of an onsite retail area and developing it into 360 degree experience for the core running audience by providing insights, value and support to them where and when they need it ā€“ From registration to the finish line and beyond.


CRUK: Hero Cs

A proactive endeavour, to position the agency as a dynamic, forward thinking partner ā€“ Not just a delivery associate.


Nike: Run and Discover

Most runners stick to the same areas and the same routes when they go out for a run. So we want to give them the confidence, options and information to mix up their routes and run without thinking. 

Run unleashed and (re)discover your city through the power of running.